Change is a constant in the world of business, but not all change is about reinventing the wheel. Sometimes, it’s about sharpening your focus, clarifying your mission, and stepping forward with renewed energy. That’s the story behind the transformation of Luharuka Media & Infra Limited into DhanSafal Finserve Limited- a journey marked by evolution in identity but steadfastness in purpose.
A New Name, A Broader Vision
The official change from Luharuka Media & Infra Limited to DhanSafal Finserve Limited is more than a rebranding exercise. It signals a strategic shift towards inclusive financial services, with the company embracing a broader mission: enabling financial empowerment for a diverse clientele. The new name, “DhanSafal,” meaning “successful wealth,” encapsulates this vision focusing on prosperity and financial well-being for all stakeholders.
Continuity in Purpose
Despite the change in name, the core purpose of the company remains unchanged. DhanSafal continues to operate as a registered Non-Banking Financial Company (NBFC), offering loan against property as its primary financial product. Our focus remains firmly on supporting commercial, industrial, and financial clients by providing accessible and reliable mortgage-based credit solutions. The name may have changed, but our commitment to empowering business growth through responsible lending remains stronger than ever.
Why the Change?
The move to DhanSafal is rooted in the company’s desire to align its identity more closely with its evolving business focus. As financial services become increasingly central to its operations, the new name better captures the essence of what the company stands for today and where it aims to go in the future
Looking Ahead
For clients, partners, and investors, this evolution brings clarity and renewed confidence. DhanSafal Finserve Limited stands as a testament to the idea that while names may change, true purpose endures. The company’s journey from Luharuka to DhanSafal is a story of growth, adaptability, and an unwavering commitment to financial empowerment
“The transformation represents a strategic shift towards inclusive financial services, combining a renewed identity with a broader mission of enabling financial empowerment.” As DhanSafal moves forward, its legacy of trust, service, and innovation continues proving that evolution in name can indeed go hand-in-hand with constancy in purpose.