DhanSafal: Your digital finance partner. We bridge the gap between banks and local lenders, offering competitive, flexible financing solutions for business expansion.
Luharuka Media & Infra Limited is now DhanSafal Finserve Limited
We are a well-diversified financial services organization.
Years of experience
DhanSafal Finserve Limited (Formerly Known as Luharuka Media & Infra Limited) is a listed NBFC registered with the Reserve Bank of India. The new name DhanSafal has been carefully chosen to reflect the company’s renewed commitment to enabling financial success (Safalta) through trusted (Safal) and accessible (Dhan) financial solutions. The rebranding symbolizes the organization’s transformation into a digitally enabled and inclusive lending institution focused on driving credit accessibility across India, especially in underserved and semi-urban markets.
The company offers retail financial services, with a growing focus on MSME lending, including loans against property for business expansion and working capital. DhanSafal is strategically positioned between the organized banking sector and local money lenders, aiming to provide accessible, flexible, and customer-centric credit solutions across various borrower segments.
With a strong presence in the retail loan sector, we offer flexible and competitive lending solutions tailored to individual needs for business loans to income-generating credit. Our mission is to bridge the gap between traditional banking and underserved communities through ethical practices, innovative digital platforms, and a relentless customer-first approach. At DhanSafal, we believe that financial empowerment should be accessible to all with the right support, success is possible for everyone.
At DhanSafal, our mission is to empower dreams through accessible financial services, supporting both entrepreneurs and individuals in achieving their goals.
Our vision is to become the foremost, esteemed, and relied-upon financial institution, distinguished by unparalleled customer service delivered by dedicated, compassionate, and empowered employees.
Putting customers first in every interaction, ensuring satisfaction and positive experiences.
Upholding honesty, transparency, and ethical practices to build trust with customers, partners, and stakeholders.
Pioneering new ideas and technologies to deliver cutting-edge financial solutions.
Striving for high standards and continuous improvement to deliver exceptional value to our customers.
Putting customers first in every interaction, ensuring satisfaction and positive experiences.
Upholding honesty, transparency, and ethical practices to build trust with customers, partners, and stakeholders.
Pioneering new ideas and technologies to deliver cutting-edge financial solutions.
Striving for high standards and continuous improvement to deliver exceptional value to our customers.
Putting customers first in every interaction, ensuring satisfaction and positive experiences.
Upholding honesty, transparency, and ethical practices to build trust with customers, partners, and stakeholders.
Pioneering new ideas and technologies to deliver cutting-edge financial solutions.
Striving for high standards and continuous improvement to deliver exceptional value to our customers.
Empowering Businesses with Quick and Easy Working Capital Solutions
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