DhanSafal Finserve Limited (Formerly Known as Luharuka Media & Infra Limited) is a listed NBFC registered with the Reserve Bank of India. The new name DhanSafal has been carefully chosen to reflect the company’s renewed commitment to enabling financial success (Safalta) through trusted (Safal) and accessible (Dhan) financial solutions. The rebranding symbolizes the organization’s transformation into a digitally enabled and inclusive lending institution focused on driving credit accessibility across India, especially in underserved and semi-urban markets.

The company offers retail financial services, with a growing focus on MSME lending, including loans against property for business expansion and working capital. DhanSafal is strategically positioned between the organized banking sector and local money lenders, aiming to provide accessible, flexible, and customer-centric credit solutions across various borrower segments.

With a strong presence in the retail loan sector, we offer flexible and competitive lending solutions tailored to individual needs for business loans to income-generating credit. Our mission is to bridge the gap between traditional banking and underserved communities through ethical practices, innovative digital platforms, and a relentless customer-first approach. At DhanSafal, we believe that financial empowerment should be accessible to all with the right support, success is possible for everyone.